According to Antares, more than 90 percent of its Auto-Tune units are in the hands of hobbyists; amateur musicians and producers looking to smooth out their latest basement recording [source: Matson]. As hundreds of T-Pain copycats began permeating the airwaves, homemade Auto-Tune creations began exploding across the Internet.
One of the most prominent became 'Auto-Tune the News,' a YouTube series that uses Auto-Tune to turn news clips into pop songs. Produced by Brooklyn soul band the Gregory Brothers, the videos coaxed Auto-Tuned performances out of Barack Obama, Hugo Chavez and even Winston Churchill. Their biggest hit, however, was 2010's 'Bed Intruder Song.' The brothers took local news footage of Hunstville, Ala., resident Antoine Dodson delivering colorful warnings to a neighborhood intruder and Auto-Tuned it to create a catchy hit that reached No. 89 on the pop charts [source: Peters].
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Advertisers also threw their hat into the Auto-Tune ring. In 2009, Wendy's aired their 'Frosty Posse' commercial featuring a gang of office workers belting out Auto-Tuned rhymes while break dancing down the street to grab a cup of soft-serve ice cream. Watching the commercial from his Manhattan apartment, rapper Jay-Z suddenly realized that Auto-Tune had finally gone too far.
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- Death Cab For Cutie call for Auto-Tune ban, claiming that it's killing the art of singing by rendering everything soulless. Bob Dylan, Tom Waits and John Lydon: 'Auto-what?' ( contactmusic.com ).
- At the 51st Grammy Awards in early 2009, the band Death Cab for Cutie made an appearance wearing blue ribbons to protest against the use of Auto-Tune in the music industry. Later that spring, Jay-Z titled the lead single of his album The Blueprint 3 as ' D.O.A. (Death of Auto-Tune) '.
Death Cab For Cutie fighting to Ban Auto-Tune? By Larry Crane. My pals have finally lost their minds. Apparently they wore blue ribbons to the Grammy Awards last week in protest of the use of Auto-Tune, and specifically mentioned Kanye West's new album, 808s & Heartbreak. Okay guys, I'm thinking of asking for a ban on using RADAR, punch-ins.
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Advertisers also threw their hat into the Auto-Tune ring. In 2009, Wendy's aired their 'Frosty Posse' commercial featuring a gang of office workers belting out Auto-Tuned rhymes while break dancing down the street to grab a cup of soft-serve ice cream. Watching the commercial from his Manhattan apartment, rapper Jay-Z suddenly realized that Auto-Tune had finally gone too far.
Mixtrack pro numark traktor. IS THE V2 WITH THE PROBLEM SOLVEEED!!!!
- Death Cab For Cutie call for Auto-Tune ban, claiming that it's killing the art of singing by rendering everything soulless. Bob Dylan, Tom Waits and John Lydon: 'Auto-what?' ( contactmusic.com ).
- At the 51st Grammy Awards in early 2009, the band Death Cab for Cutie made an appearance wearing blue ribbons to protest against the use of Auto-Tune in the music industry. Later that spring, Jay-Z titled the lead single of his album The Blueprint 3 as ' D.O.A. (Death of Auto-Tune) '.
Death Cab For Cutie fighting to Ban Auto-Tune? By Larry Crane. My pals have finally lost their minds. Apparently they wore blue ribbons to the Grammy Awards last week in protest of the use of Auto-Tune, and specifically mentioned Kanye West's new album, 808s & Heartbreak. Okay guys, I'm thinking of asking for a ban on using RADAR, punch-ins.
Enraged by the ad, the rapper soon penned 'D.O.A. (Death of Auto-Tune),' a vicious musical attack on the digital craze. 'I know we facin' a recession, but the music y'all makin' gonna make it the great depression … get back to rap, you T-Painin' too much.' In interviews, Jay-Z claimed Auto-Tune was becoming a musical crutch that was spoiling otherwise good tracks. 'I just think in hip-hop, when a trend becomes a gimmick, it's time to move on,' he told a Chicago radio station [source: Reid]. Other musicians chimed in with their own Auto-Tune displeasure, most notably Death Cab for Cutie, who showed up to the 2009 Grammys wearing anti-Auto-Tune blue ribbons [source: Cross].
Death Cab For Cutie
Hildebrand has declared his innocence in the Auto-Tune fight, saying it's akin to blaming General Motors for inventing car crashes. But, in response to Jay-Z, his company did publish a cheeky press release with a picture of an Auto-Tune box declaring 'the reports of [its] death have been greatly exaggerated.' Despite all the hype, the Cher Effect has never made much money for Antares. Most of its Auto-Tune units continue to be purchased by studios and musicians looking to use the software for its intended purpose: smoothing out the vocals in music tracks.
Even if the Cher Effect disappears entirely from the music world, as long as singers are making mistakes, it looks like Auto-Tune is here to stay.
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Sources
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